With online shopping for products and services becoming more and more popular, it is becoming more competitive for those already in the business, as well as for those new start-ups. Here is my post that will reveal to you how to increase sales conversion rate on your website, with the use of Proof, an emerging tool that is becoming quite a hit in the online world.
At A Glance
Purpose: Increase sales / conversions
Owner(s): Dave Rogenmoser, Chris Hull, John Morgan
What is Proof?
Just a little background story of how Proof came into existence; this team between Dave, Chris and John actually already had their course on how to increase sales and conversions known as Conversion Club.
While they were researching new ways to increase sales and conversions to teach their members, they studied a few websites, specially hotel websites like Booking.com and Hotels.com, and found out that they had some kind of built-in indicator of the statistics of the site and showing them to their visitors.
These two websites would have one of the below appearing;
1. The number of people looking for a place in the selected town or city.
2. The number of bookings done within the last hour.
3. The number of visitors currently looking at the same hotel.
4. The number of visitors to their website within the last hour.
What Dave and his team have come to realize, is that “people do what they see other people doing.” An example Austin, the CMO of Proof takes, is amazon.
Let’s say for example, that you are looking for a dog water fountain, so your dog can have the freshest water over the course of the day, while you are at work. The first thing you would look at for a particular listing, would be the number of purchases.
Then, you would look at the ratings that other purchasers gave it. Your purchase decision will be based on the one that has the highest number of buyers and the highest rating / best reviews by the buyers.
This is called Social Proof; using existing experiences and conversions to increase the chances of somebody “converting” on your website. People are generally influenced to purchase by seeing the results of other buyers on your website. This gives a lot of credibility and creates a lot of trust between you and your “conversion”.
This gives the sense that your product / service / free product sounds very valuable and that it is attracting the number of people converting on your page.
By “converting”, it could mean really ANYTHING. It could mean a sale on your ecommerce website. It could mean a lead on your opt-in page. It could mean a purchase through your affiliate link. It could be the number of visitors currently on your website.
What makes Proof better than other social proof techniques?
There may be a lot of other techniques (outlined IN THIS POST) that you can use, and yes, they can be used for free, but your conversions will NOT be as good as using Proof. Here’s a few of them below;
Credibility Logos – These are the logos of well known companies that you will use on your website your own credibility. For example, if you own an affiliate marketing website and you promote items from Amazon, then you could increase your credibility by showing people that you do business with a very legit company, and show the Amazon Logo or their banners on your website.
However, this is shown by statistics to increase sales by about 4% only.
Testimonials – Whether they be written testimonials or video testimonials, by incorporating them within your landing page/website, this shows people that there have been happy customers and also gives a chance to your visitors to receive firsthand and real results from your products.
This has been shown to only increase your sales by about 6%.
Ratings and reviews – And this is what is used on websites like Amazon and eBay, where purchasers leave a number of stars as a rating and write a little bit about their experience with the product. Up until recently, this has been the most powerful way to increase sales on a website.
But, don’t be surprised that this only yields a conversion rate of about 10%.
The difference between all these and the technique Proof has developed, is the fact that YOU are voluntaring this information to your visitors. Your visitors don’t have to go looking for that information. And specially when it comes to the number of sales, number of people considering to buy the item and the number of people that bought the item within the past, say 1 hour to 24 hours, is information that NO OTHER SOCIAL PROOF TECHNIQUE WILL BE ABLE TO PROVIDE YOUR VISITORS!
I’m not saying not to incorporate the other types of social proofs, but to accelerate your results by using Proof in addition to them. What’s more, Proof has clients for which it has increased sales by as much as 80%! Exceptional case definitely, but on average, you can expect that Proof will improve sales by between 40% – 60% consistently (much better than the above 4%, 6% and 10%, don’t you agree?)
How it works – Behind the scenes
Let me take you behind the scenes to show you the step-by-step instructions on how to set it up; you will be awed at just how easy it is!
What you need to do foremost, is to install the pixel (which is a tracking code) on each and every page where you would like the social proof to appear. All you have to do is copy the code and paste it in the “Head Tracking Code” of the page within your website builder.
Next, is to create a campaign; you can choose between 4 of them
1) Recent activity – shows the name of the last few people (and their general geographic location) who recently purchased the product, opted-in to your newsletters or signed up for a free lesson (can be anything depending on what your niche and your product is).
2) Live Visitor Count – shows the number of visitors currently viewing the page in real-time.
3) Hot streaks – this is the total number of people that have viewed the page / purchased the product within the past 24 hours. This time period can be customized to other denominations, such as 7 days or 30 days.
4) Conversion Cards – This is a feature that prompts the visitor to answer a “Call to action” button. There are two ways that your visitor can answer it; first being to get them to buy instantly by incorporating a “BUY” button, “Sign up” button, “Opt-in” button and so on.
The second option is to have an intercome open for them to encourage them to ask you questions about the plan and to answer their questions and clear their doubts so they feel more willing to buy.
A FEW NICE FEATURES BEFORE WE MOVE ON; not only do you get to customize the time-framce from where you want to use the information captured, but you can also rename your audience (for example, “30 travelers booked this hotel within the past 7 days”, “12 marketers downloaded the free affiliate marketing guide within the past 24 hours”), as well as choose the call to action (shown in the above two examples as “booked” and downloaded”). You can also choose the delay within which you would like to show the campaigns.
Back to the campaigns, all you have to do after setting them up, is choose where you would like to CAPTURE the information and where you would like to DISPLAY the captured information.
For example, if you own an ecommerce website, you may want to capture your sales on the check out page and display your number of recent purchasers on your home page or your product page.
(If you still don’t really get the gist of how to set things up, don’t worry! Because they have awesome step-by-step instructions on how to install the pixel and how to create campaigns.)
AND VOILA! You’re good to go!
What’s the Price?
There are 5 plans to choose from, which makes it very versatile and almost custom-made for your respective website statistics. And here they are!
What I would like to stress through, is that they have a 14-day free trial to see whether it will bring you the results that you are looking for.
I personally love free trials because you are not required to provide any payment details and it shows you that Proof is a legit company, not a scam company looking to grab your money and run away.
From what you can see within the above screenshot, you are given plans according to what campaigns you will be allowed to execute, as well as the number of monthly visitors that you will be allowed to capture and display within your pages.
One aspect that I really like is the fact that you can use Proof on as many domains as you like, without having to upgrade. However, the number of monthly visitors for all domains (especially the ones captured and displayed to your new visitors) need to be under the number allocated for each plan.
Well, now it becomes expected, doesn’t it? But I’m serious! Along with all these wonderful features, you also get to access the CONVERSION CLUB, all included within the monthly price. No upsells, which is my favorite!
So what exactly will you get acess to within this club? It’s a whole different world of marketing there, where they show you things like Facebook Ad Mastery, Client acquisition, Paid traffic, funnel conversion strategies, personal development and mindset, finance and accounting and MANY more lessons to become proficient at this online business thingy.
My final thoughts
Proof is definitely one of the most innovative tools that you can use to get ahead of your competitors and to make the most of your visitors who come to your website. It has been proven to increase sales by 40% – 60% on average across all the business that have used the tool, compared to 4% – 10% if you use traditional methods of social proof.
Not only can you use it on an ecommerce website, but because of its very highly customizable features, you are able to use it on an affiliate marketing website, on any landing page, for opt-ins on free offers and much more!
The ultimate proof to me that these are definitely a legit company, is the 14-day free trial that they allow you to try it out and to start seeing results without a penny paid to them. It shows that they stand behind their own product and that they are providing you with a legit tool that will boost your sales / conversation rates.
I would really love to hear from you as well; what strategies have you used in the past, and continue to use, to boost your own conversion rate? Have you ever come across Proof before? Have you used it? If yes, then please let us know what the result has been like so far. I get so excited reading about success stories.
If you still have more questions about Proof, please feel free to also leave your questions below and I will get back to you ASAP!