With business opportunities sprouting up everywhere, sometimes it can get confusing as to how they really work. If you don’t understand the structure of a particular business, and decide to join or start the business anyways, then you might be setting yourself up for failure without even starting. So, what’s affiliate marketing and how does it work? Let’s dig deeper within this article.
Why is it important to know the structure of the business model?
Before we dive into this article, let me explain why it is important for you to know the business structure in depth before making your final decision.
The reason you need to be fully aware of a business structure BEFORE joining or starting it up, is to prepare yourself for any negative aspect of the business or the negative response that it could receive. It is all about the psychological impact that this negativity will cause.
Knowing the negative aspects of the business from beforehand will better prepare you to face it, if ever you do plan to go that route. You were expecting it, so it does not become such an obstruction for you.
However, not knowing what you could expect and just diving right into a business whose structure you don’t understand, will hit you harder psychologically and will cause you to give up on the business simply because you were not prepared for it.
So let’s get down to the heart of the article.
What is affiliate marketing?
Essentially, affiliate marketing is a business model where an online retailer / company will pay a commission to a third-party website (who promotes the retailer’s products) for sales that occur through the third-party website.
To make this even simpler to understand, let me give you an example.
You are an online retailer that sells kids’ toys. I own a website that promotes your toys.
A visitor comes to my website and reads about a wonderful toy (that you sell) that I wrote about. I include a link within my article that will redirect him to your website, where he makes the purchase.
Because this person came from MY website, you know that I was the one who referred him. You pay me a commission for my hard work of promoting your product.
And that’s it in a nutshell. So as you can see, the structure is fairly simple and easy to understand.
The most obvious advantages here are;
1) no recruiting
2) no convincing people in order to sell to them
3) customers come to you, you don’t need to go looking for them
4) no buying the inventory yourself
5) no face-to-face encounters (if you are shy)
6) ability to make passive income / full-time income and beyond from home
7) you can choose ANY niche and make it profitable
8) you can start FOR FREE
Before I get to the cons, let me explain…
How does Affiliate Marketing work?
Affiliate marketing can be done on your own, but I do highly recommend that you, at least at the beginning, try to find some guidance on how to set yourself up properly. There are places where you can get this training for FREE but the one that I specifically use is called Wealthy Affiliate.
The first thing that you would want to do, is build a website. You can try affiliate marketing through social media if you do not have one, but social media can only get you so far. If you are serious about starting affiliate marketing for the long term, then it is best to work on building a website.
And let me also tell you that most affiliate programs (online retailers that accept to pay commissions as a result of your hard work in promoting their products) RARELY approve you to become an affiliate, as one of the requirements is having a website.
Here’s why building a website is better!
1) Branding / Trust
A website online is comparable to a piece of property; the more you work on it / renovate it, the more value it gains and the more it is worth.
Somebody goes by your house, they KNOW you are the owner and you live there. This also applies to a website, where somebody looks at your website name, or land on your website and they KNOW that this is a website that they can trust.
This is known as “branding”. If you do not have a website while doing affiliate marketing, then your business is not “brandable”. It does NOT build the same kind of strong trust that would otherwise develop.
No, I am not talking about the rush-hour traffic. Here, in the online world, traffic is GOOD. It means that people are visiting your website. The more people that visit your website, the more money you can potentially make.
By having a website, you are positioning yourself to get ranked within the search engines, such as Google, Yahoo and Bing, some thing that would be impossible for you to do without a website.
By getting yourself on the search engines, you are able to allow your website to be found by those people looking for what you offer. That way, you are able to get a lot more traffic and more sales.
A sure way to get to the first page of Google and the search engines is to target low-competition keywords. Keywords are words or phrases that people type into the search engines to look for information. If you are able to incorporate the right keywords into your article, then you are well on your way to getting FREE traffic.
The keyword research that I use is called Jaaxy and it is one of the best keyword research tools on the Internet.
Now on to the cons of affiliate marketing;
1) it is not a get-rich-quick scheme
2) it is where your patience is REALLY tested because results can take some time (but once you do start seeing results, it can become a full-time sustainable income)
3) there is a learning curve for beginners
But here’s the good news!
These cons are manageable. Remember how I started off this article, explaining how you set yourself up to SUCCEED by knowing the negative aspects of the business?
Now that you know what the negative aspects of affiliate marketing are, here is how you can manage them.
1) it is not a get-rich-quick scheme
As for affiliate marketing not being a get-rich-quick scheme, let me tell you that get-rich-quick schemes only exist to make the CREATOR of the scheme rich, not you. This makes most get-rich-quick schemes SCAMS.
Knowing that, would you now not rather work hard and give the business some time to grow?
We all want to make money as fast as possible and we want to have sustainable full-time income. This can never be possible with get-rich-quick schemes, because once these scams are uncovered, these schemes are removed from the internet and spring up under a completely different name, where you will need to start all over again.
Affiliate marketing is not a get-rich-quick scheme but it is sustainable long-term full-time income for you, though it can take some time for you to see the results, which brings me to my second point.
2) it is where your patience is REALLY tested because results can take some time
Affiliate marketing is just like any other regular business. Just like a physical store needs time to get known and to grow within the community, your website also needs time to get known and to grow online.
A regular physical store needs at least a year or more to start seeing profits and affiliate marketing is the same.
This can be hard, it can even be the hardest thing, if you do not have the discipline to keep working, while awaiting to see the results. In this kind of business, every little improvement or work that is done on your website, is cumulative towards the success that you are looking for.
So patience is a real virtue to have to build an affiliate marketing business. Knowing that your patience will be tested but knowing the reason WHY it will take you so long to see results, are you not more prepared now to face this challenge than if you didn’t know about this?
3) there is a learning curve for beginners
Maybe this one isn’t so bad, because you already know that with the starting of a new venture, you will need to learn about the business from scratch. Therefore, this is certainly something that you will NOT have a problem overcoming.
For some, the concept is easy to understand, while it may be harder for others. We all learn at a different pace after all.
That’s why you need step-by-step guidance from an online platform that is tailored towards the newbie and is designed in such a way that you can take as little or as much time as you need.
Not only do you need the exact steps needed to start properly, you also need a support system that is infallible and that can be at your service 24/7.
At Wealthy Affiliate, the training is so easy to understand, and even if you are having difficulty, you have experts at your fingertips helping you along the way, at any time of day or night. I have never seen another training and support system that even comes close to the one offered at Wealthy Affiliate.
You will not lose ANYTHING by looking into this system and trying it out because you can create an account and start learning FOR FREE!
I have personally used the training within Wealthy Affiliate and I have seen mind-blowing results so far.
Do you have any questions?
Affiliate marketing is not a new concept but it has only recently become more known. So it’s okay if you have questions. It’s okay if there are things you don’t understand. I am more than willing to help you out personally with any questions or concerns that you may have about affiliate marketing or any other ways to make money online.
Leave all your questions or concerns below in the comments section and I will get back to you ASAP!